One of the most memorable moments I have growing up is making hot sauce with my father. Not only did he teach me how to make delicious hot sauce, he also taught me the importance of having compassion for the elderly. This is why part of the proceeds from Picante Primo Hot Sauce have gone to helping the elderly (who are not as fortunate to have someone care for them) in Michoacan, Mexico, where my family is from. Growing up in the restaurant industry I saw the need for an AUTHENTIC hot sauce that not only added HEAT but FLAVOR. When I would see our customers add "Picante Primo Hot Sauce" on EVERYTHING and the bottles would finish 3X faster than the other bottled sauce we had; I knew I had to get Picante Primo to everyone's table! I hope you all enjoy it as much as my family and I do!